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Coming Soon was a street intervention performed at dawn on May 18, 2002 by seven anonymous Atlanta artists called the Stuff and Nonsense Urban Pranksters, of which I was a member. The artists staged the action in conjunction with the Atlanta Downtown Art Fair to highlight the need for community oriented businesses and services in the downtown area.

All signs began with the words “Coming Soon”…followed by a mix of humor and seriousness:

“Coming Soon…A Decent Café Open after 6:00”, “Coming Soon…Reasonable Rents”, “Coming Soon…A 24 Hr. Grocery”

All ideas for businesses needed in the community were obtained from members of the Downtown Atlanta Neighborhood Association in a meeting with Stuff n’ Nonsense.

Coming Soon was about the belief that downtown Atlanta suffers from the pathology of treating space as investment property rather than as building blocks in a vibrant community.